20 Aug 2016 Digital

4 Healthcare Marketing Examples to Inspire your Next Campaign

In previous posts, I’ve written about how marketers in the mental health and addiction…

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16 Aug 2016 Digital

The Importance of Building a Brand Community

Two months ago, I made the long-distance move from Chicago to San Diego. As…

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11 Aug 2016 Digital

Everything You Need to Get Started with Buyer Personas

Empathy is a necessity in healthcare marketing. Every day, we communicate with individuals who…

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11 Aug 2016 Digital

5 Sure-Fire Tips for Creating Conversational Content

I’m the first to admit that conversational writing does not come naturally for me.…

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4 Aug 2016 Digital

Content, SEO, and the Importance of Caring

The phrase “content is king” has been thrown around ever since Bill Gates coined…

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5 Jul 2016 Digital

The Case for Personalized Content in Healthcare Marketing

“Names are the sweetest and most important sound in any language.” ― Dale Carnegie…

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22 Jun 2016 Digital

The Healthcare Marketer’s Guide to Creating a Cohesive Content Strategy

In 2009, Nigerian writer, Chimanda Ngozi Adichie, gave a fascinating TED talk called “The…

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15 Jun 2016 Digital

Is Long-Form Content the New Magic Bullet?

We’ve all experienced the magic of Google finishing our search queries – sometimes it’s…

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14 Jun 2016 Digital

Is Your Press Release Worth Reading?

For any communications professional, press releases are a staple item. They’ve been around since…

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6 Jun 2016 Digital

A Beginner’s Guide to Effective Content Curation

“Content curation is for lazy marketers. Not to mention, it’s entirely impersonal.” I nearly…

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31 May 2016 Digital

How PR Positively Impacts Your SEO Efforts

When it comes to public relations, I think most companies can agree that it’s…

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20 May 2016 Digital

The Key to Social Media is Nurturing, Not Selling

We all have a list. Yeah, you know what I’m talking about: the list…

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