The addiction treatment industry has undergone substantial change in recent years. New attitudes and discussions about the disease of addiction are helping to raise awareness and reduce stigma. And when you factor in the multitude of treatment center mergers and acquisitions, we’re seeing heightened competition for clients and professionals alike. These changes are converging to permanently alter the business of addiction treatment, and marketers are often met with heightened awareness of ethical standards.
Effective and ethical digital marketing is more important to the field of addiction treatment than to many other sectors of the healthcare industry. When addiction treatment centers engage in unethical marketing, it threatens their reputation, exposes them to costly litigation, and calls into question the credibility of the industry as a whole. But perhaps the most costly risk of poor digital marketing is that people who are desperate for care may not find the help they need.
The credibility of addiction treatment providers plays a direct and pivotal role in the effectiveness of care. Providers must evolve toward modern digital marketing approaches that meet — and even exceed — consumer expectations.
Simply put, your treatment center’s marketing is a direct extension of your practice. As the owner/operator of a facility, you might not always have the time to focus on valuable digital opportunities – or even know what those opportunities are (e.g. Why should I care about a negative review? Why do I need a mobile-friendly website?) The RB Marketing Series offers a smart, convenient, and effective solution; following and participating in this five-part series will help you drive rapid business results.
The RB Marketing Series will focus on specific monthly themes, each designed to help guide your digital strategy throughout 2017 and beyond. Here’s a sneak peek of the topics we’ll be focusing on each month:
Each month, our comprehensive training will include:
If you’re looking to reach more people, the RB Marketing Series can help your treatment center become more visible, and in the end, save more lives. Follow along with us on Facebook, Twitter, and LinkedIn every month to stay in the know.
Questions about a particular topic? Tweet us every month using the hashtag #RBMktgChat.