“Anyone who is truly sophisticated about business recognizes this essential truth….All this authentic do-goodism doesn’t end up hurting the bottom line. It improves it.” –Robert Safian, Fast Company
As a society, we measure business success by the amount of money a company generates. Rarely do we look at the more granular facets: how happy employees are, what type of local community programs are offered (if any), and how a product or service is making a difference on a larger scale.
In the addiction treatment industry, there’s potential to make an astronomical amount of money. While the goal is to help someone recover from addiction, there’s also a monetary value attached to each patient. As the cost of treatment continues to rise, so does revenue; thus reinforcing the mindset of “more patients, more money.” While this is a normal business mindset, there’s more that should (and needs to) be measured in our industry.
What should treatment centers be incorporating into their business model beyond generating admissions?
At Recovery Brands, we pride ourselves on our involvement with our local community. We’re currently gearing up for our third annual Giving Tuesday – an event in which our San Diego and New York offices join forces to compile and distribute care packages to the homeless population. Through our efforts, we’ve donated over 1,100 care packages and provided free resources for local addiction treatment.
Our events have not only resulted in media coverage and brand awareness, they’ve also fostered a sense of altruism amongst our employees and reignited passion for Recovery Brands’ mission. Our Giving Tuesday event invites a shared sense of do-goodism that reverberates throughout the year and connects us to a bigger vision than profit growth.
After our first event, we had several teams inquire about how they could be involved with more volunteer opportunities in the community. The event also reminded everyone of the value of connection and empathy in our daily work.
First, identify pain points in your community. Is there a large homeless population? Do you live near a beach or park that is littered with trash? Are there nonprofits in the area that could use extra support?
Here’s some specific examples of ways to integrate volunteering into your facility:
Yes, your treatment center does need to generate revenue to stay in business. But, that’s not where you should draw the line to measure your success.
Implementing do-goodism and gauging impact is one of the easiest and most beneficial business moves you can make. Creating opportunities for your staff, patients and alumni to support the community is paramount for everyone to feel connected to your treatment center’s true purpose. After all, aren’t we all in the business of helping people?