31 Jan 2017 RB Marketing Series

The RB Marketing Series: Digital Training for Modern Drug Rehabs

Recovery Brands
Recovery Brands

The addiction treatment industry has undergone substantial change in recent years. New attitudes and discussions about the disease of addiction are helping to raise awareness and reduce stigma. And when you factor in the multitude of treatment center mergers and acquisitions, we’re seeing heightened competition for clients and professionals alike. These changes are converging to permanently alter the business of addiction treatment, and marketers are often met with heightened awareness of ethical standards.

Effective and ethical digital marketing is more important to the field of addiction treatment than to many other sectors of the healthcare industry. When addiction treatment centers engage in unethical marketing, it threatens their reputation, exposes them to costly litigation, and calls into question the credibility of the industry as a whole. But perhaps the most costly risk of poor digital marketing is that people who are desperate for care may not find the help they need.

The credibility of addiction treatment providers plays a direct and pivotal role in the effectiveness of care. Providers must evolve toward modern digital marketing approaches that meet — and even exceed — consumer expectations.

Introducing the RB Marketing Series

Simply put, your treatment center’s marketing is a direct extension of your practice. As the owner/operator of a facility, you might not always have the time to focus on valuable digital opportunities – or even know what those opportunities are (e.g. Why should I care about a negative review? Why do I need a mobile-friendly website?) The RB Marketing Series offers a smart, convenient, and effective solution; following and participating in this five-part series will help you drive rapid business results.

The RB Marketing Series will focus on specific monthly themes, each designed to help guide your digital strategy throughout 2017 and beyond. Here’s a sneak peek of the topics we’ll be focusing on each month:

  • February: Ethical Marketing
  • March: Lead Generation
  • April: Branding & Reputation Management
  • May: Business Operations
  • June: Social Media & Community Management

Comprehensive Training FAQ

Each month, our comprehensive training will include:

  • A 45-minute live webinar + 15 minutes of Q&A. We’ll be teaming up with industry experts to cover a wide range of topics such as SEO best practices, call tracking, social media advertising, thought leadership, and more. All of our webinars are free to attend, and registrants will receive both the slides and a recording of the webinar.
  • Educational content. Every week, we’ll deliver fresh and insightful content straight to your inbox, so you can enjoy an all-inclusive learning experience.
  • Interactive tools. From worksheets and checklists to calculators and quizzes, our resources are designed to help you build, scale, and execute a strategic marketing plan.
  • One-hour consultation. Every month, one webinar attendee will be randomly selected to receive a personalized one-on-one with one of our in-house experts.

If you’re looking to reach more people, the RB Marketing Series can help your treatment center become more visible, and in the end, save more lives. Follow along with us on Facebook, Twitter, and LinkedIn every month to stay in the know.

Questions about a particular topic? Tweet us every month using the hashtag #RBMktgChat.

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