7 Sep 2017 Digital

Trump and the Rise of the Political Consumer: What it Means for You

If you have a Facebook or Twitter account, I invite you to log in…

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5 Jun 2017 RB Marketing Series

How Healthcare Organizations Can Tell Better Stories for Long-Term Success

The healthcare industry faces unique marketing challenges that can have a big impact on…

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24 Apr 2017 RB Marketing Series

The Most Powerful Asset for Your Reputation: Your People

One of the greatest promotional tools you have is right under your nose, but…

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3 Apr 2017 RB Marketing Series

Can Branding Impact Your Facility’s Bottom Line?

Every year on the first day of school, my dad would sit me down…

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11 Jan 2017 Digital

6 Stats to Prove Why Digital Marketing is a Must in 2017

I’m a creature of habit: I have an unwavering morning routine that replicates itself…

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5 Dec 2016 Digital

How to Earn Patient Trust: The Power of Your Mission Statement

A few months ago, many of us in the addiction treatment space read a…

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21 Oct 2016 Business Digital

Modernize your Marketing Mix Series (Part IV): Alumni Referrals and Community Building

Last weekend, I almost went to the opening of a movie I’d been eagerly…

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12 Oct 2016 Business Digital

A Beginner’s Guide to Customer Relationship Management

When I hear software acronyms, I have a tendency to tune out. SaaS, CMS,…

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10 Oct 2016 Business Digital

Modernize your Marketing Mix Series (Part III): Digital Assets

When I’m making a purchase decision, the Internet is my go-to source for first…

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5 Oct 2016 Business Digital

Modernize your Marketing Mix Series (Part II): Online and Offline Media

As the opioid epidemic continues to balloon, the addiction treatment industry has become a…

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12 Sep 2016 Business

Dynamic Number Insertion: Measuring the Impact of Your Digital Efforts

Digital analytics allow marketers to trace activity from touchpoint to touchpoint. But what happens…

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5 Sep 2016 Business

Are You Measuring Your Lead Generation Appropriately?

Call me a nerd, but after I’ve worked hard on a marketing campaign, almost…

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